ROCK

ROCK are guided by a vision to deliver a transformative impact — an unwavering commitment to ethical best practice in navigating complex digital pathways in an ever-moving landscape. This informed our brand platform, underpinned by the brand narrative Pioneer. Partner. Progress.

Pioneer: A culture of innovation — utilising an ecosystem of industry and technical expertise helping clients thrive in the age of intelligence, and beyond.

Partner: Collaboration, honesty, and trust — working seamlessly as strategic partners, coming together as one, to solve complex problems and remove the burden of technology and change.

Progress: Develop, advance, and accomplish — forging transformative pathways, towards delivering Anything Technology; solutions that make real, distinctive, and impactful organisational improvements.

ROCK help their clients capitalise on disruption and uncertainty by becoming agile and adaptable enough to embrace it. This requires a diverse technology ecosystem, deep industry expertise, and rapid-deployment methods. Technology has reached critical momentum and waves of disruption are surging through industries, economies, societies, and organisations more powerfully and more frequently than ever before.  

Reflecting this, the brand visual identity system is built around dynamic 3D shapes and objects which show a concord of elements and pathways, evolving and interacting in a natural way, both mirroring organic behaviors and adjusting to new developments.

Combing video, both 3D (static and animated) and people-oriented film that frames the ROCK proposition and brand narrative, the website employs acres of white space, elegent type and subtle transitions, animations, and sliders. These design principles combine to elevate the ROCK brand to the leading edge of technology partners – a serious, people-first organisation with quality inherent and casting increased distinction in an otherwise flavourless marketplace.