Porter’s

The overarching style and feel were influenced by bars Dan had visited, notably in both Berlin and New York. The aim was to create a house style that could accent a uniquely humoured personality and tongue-in-cheek tone, reflecting the feel of the establishment. It needed to be simple enough to let the venue do the talking but also to echo a meeting of old-fashioned charm and a contemporary twist of idiosyncratic styling.

We created an identity that harks back to bars and taverns found hidden behind doors, opening to a warm, fuzzy world of good times and hazy memories. Customised Fraktur letterforms and a bespoke 'P' give the Porter’s wordmark a distinct styling with a dramatic, theatrical flair. The 'P' icon becomes a shorthand version of the identity used across various touchpoints and is an enduring and recognisable symbol across the city.

The brand was applied to a breadth of materials; from advertising, signage, a drum skin, bar runners, signage, crockery, advertising, aprons and even popcorn bags. The message accentuates the eccentric experience of a night of frivolity as Porter’s guest. Benjamin Franklin once said ‘‘There cannot be good living where there is no good drinking’’, Porter’s view is simply ‘‘good people, good times’’.

Porter’s has thrice been voted amongst the UK’s best places to drink by readers of the Observer Food Monthly and awarded ‘Best Watering Hole’ by Cardiff Life Magazine.