Good grillin’ is good livin’…
Background
Amongst the largest players in British barbecuing, listed in retailers including Homebase, B&Q, John Lewis and more, Outback have made quality and affordable barbecues and accessories for over 35 years. If you don’t own one yourself, chances are someone you know has served you a tastily charred sausage from one of their garden grills some time.
Until recently they were exclusively driven by sales direct to resellers, but with the company focus shifting towards direct-to-consumer sales for the first time Outback sought our help to define their brand and create an appealing visual identity, aiming to cement the Outback brand’s outdoor cooking ubiquity.