GG’s Gelato

Swinging open its fridge doors in the summer of 2019, GG’s (Gower Gelato) is a new gelato brand and parlour in the refurbished Estuary restaurant in Penclawdd on the north of the Gower peninsula, Swansea.

With big ambitions to fill freezers and take on the ice cream big guns of south Wales and beyond, the founders Chris and Emily sought a big bold brand with a personality and stand-out appeal to match their passion and craft. They asked us to help name and bring to life their vision — creamy, playful and spirited,with a big dollop of happy. We built a brand strategy which therefore positioned GG’s as a fun and playful brand, a clear purpose centered on creating everyday shared happiness around each scoop.