Ellers Farm Distillery

Services

Brand strategy
Name generation
Illustration
Ecommerce
Packaging
3D visualisation
Social

Sector

Food & drink
Leisure
Tourism

Visit

ellersfarmdistillery.com

Good people, good by nature, always in good spirits…

Background

Launching in 2022, Ellers Farm Distillery (Ellers) is a new carbon-neutral distillery based in the naturally beautiful setting of the North Yorkshire countryside. The state-of-the-art distillery is one of the top three largest in the country, capable of producing 2 million bottles per year, and has been built with a sustainable mission at its core. Carbon neutral since day one, with an ambition to be climate positive within three years, Ellers’ commitment to balancing people, the planet, and profit for the good of everyone has earned them a Pending B Corp®.

Led by an award-winning management team with experience built working all over the world with brands including Heineken, Chase, Ciroc, Diageo and more, they appointed Limegreentangerine to help develop a brand strategy and engaging visual identity for the distillery and visitor experience. As part of a roster of agencies, our partnership will underpin the ambitious growth plans, supporting the launch of a range of drinks brands and categories, over strategy and creative, on and off-line.

Set in a scenic enclave with sweeping north Yorkshire vistas, Ellers are committed to product excellence and sustainable practices. Connecting people with place, purpose, and product, the visual language taps into a more spiritual expression. It speaks of joy, craft, moments worth sharing, and a relationship with the earth. The brand is built around notes of Mother Nature, spirit animals, enchanted woodland, and Yorkshire’s many storied folklores and myths, combining to create a visually rich, playful, environmentally empathetic, and engaging brand language, heavily rooted in nature.

ellers farm distillery yorkshire illustrated map

We worked with typographer Simon Walker to craft a bespoke typeface, EFD Headline. It develops his retail typeface, New Forest, adding a more robust, weathered finish and creating special ligatures and quirky, nested letter pairs. The headline font is paired with Baton, which brings a charming personality to the body text. The logo, in turn, drawn by renowned illustrator Chris Mitchell, prominently features Ellers’ resident owl, setting a watching brief for the company’s environmental pledges.

Roots

The brief simply sought to create a connection to their sustainability credentials, whilst capturing an indie, festival spirit. Simple, focused, engaging verbal and visual tones echo the climate-positive mantra, informing our key strategic positioning statement which underpinned the brand’s character; Good people. Good by nature. Always in good spirits.

Roots

At the heart of the brand is a visually rich, expansive set of illustrations that both complement and immerse the broader brand narrative. We created nearly over 200 illustrations in house, to support their phased launch from start-up through to delivering both their house of brands and distillery tours that have ambitions to welcome over 100,000 people pa within the next 5 years.

Our broad scope of work covered ecommerce, Shopify web store with Klaviyo integration, 3D realisation and animation, packaging, environmental signage & wayfinding, naming, brand and packaging creation, social animations, print and more.

LGT just ‘get it’. Consistently. Their passion, enthusiasm, and ease to work with means I know I can rely on them to deliver time after time. I never need to worry about the quality of thought and output from LGT, they make my life incalculably easier. Steve Hickey, Sales & Marketing Director

Services

Sector

Visit

Background

Roots

Roots

You might also like

Kicking Goat Cider

All apple, no kidding

Dutch Rummers

Born in voyage

Y Gin range

Always in good spirits