ecube Aero

In discovery, we learned that the market was becoming increasingly saturated, and not only that but by operators who are either at a scale where their processes were entirely inflexible or smaller players who are often guilty of over-promising and under-delivering. Reaching beyond this, ecube’s brand story sought to capture a vision to be first-call players in the market space; ubiquitous, principled, experienced, and with a relentless focus on customer- and solution-centric principles.

The brand driver, therefore, underpinned by the notion raise expectations, serves as the central pivot to culture and approach. Service-driven and leading sector in environmental credentials, ecube are placed as the leader in customer-first, innovative and best-in-outcome focussed principles. It articulates ecube’s why, and connects with customers’ problems whilst throwing the gauntlet down to the competition. This driver forms a proud and bold narrative and articulates, empathetically, a real competitive advantage. Raise expectations shows there are people and purpose behind the logo.

Keen to recreate an immersive and contemporary online environment that mirrors ecube’s cultural convictions, the website combines the graphical assets with clear type and warm photography. A sophisticated online journey that projects calibre and excellence. Subtle transitions, animations and sliders are small details that combine to lift ecube as the discernible, forward-facing, aviation partner – a serious, people-first organisation with quality at its core, and unlike anything else in the marketplace.