Character.com
Dress the imagination
Background
Limegreentangerine have worked with online retailer Character.com to develop their brand strategy and create a warm new visual identity.
Founded in 2011, the site has grown to become the largest independent online retailer of character clothing. Stocking licenced lines starring favourite characters on pyjamas, backpacks and more, adorned with much-loved figures ranging from Peppa Pig to Woody, Spiderman and Elsa and a whole wide world beyond.
Character.com approached Limegreentangerine to develop their brand, shifting focus away from third party outlets they had sold through (including Amazon Marketplace) to solidify their position as the number one licenced clothing destination.
