Bonnie & Pearl

We started by revisiting the site structure to ensure there was a smooth, logical flow through the website. Then, we redesigned the website, simplifying the aesthetics and allowing the product to take pride of place. The previous online store only allowed them to update products so we were keen to create a new website that was editable across the board allowing staff the flexibiltity and scope to update the website with little or no involvement from us. 

With an ecommerce project like this, where clients require ever more control over their websites with additional sections such as blogs, events and galleries we utilise both a CMS and an ecommerce system under the same domain. This ‘duplex’ CMS and ecommerce approach provides the ultimate flexibility and ‘best of both worlds’. The ecommerce providing the powerful customer and product management backend and a separate CMS providing full access to edit the remainder of the website including homepage promotions and blog articles. 

Limegreentangerine created a new ecommerce platform and front end brochure site, to sell the dolls, accessories and matching children’s clothing.