Esta es nuestra España
Background
Founded by brothers Tom and Owen Morgan over a decade ago, the Bar 44 group of tapas bars champion exquisite, modern Spanish food and drink. Since opening their first location in the popular market town of Cowbridge, their steady growth and burgeoning reputation has since seen them open three further locations; in the seaside town of Penarth, Cardiff’s city centre and Clifton Village in Bristol.
Their excellent repute is built upon a simple premise common through each location; a passion for the very best flavours presented with the highest quality hospitality.
To coincide with the opening of the newest venue, Bar 44 briefed Limegreentangerine with refreshing their identity and refocusing their positioning. This would aid the brand’s growth into the next exciting chapter and ensure it confidently stood shoulder to shoulder with the capital’s plethora of national chain brands whilst retaining its independent charm.